What’s news at Sounds Like Design?
The Sounds Like Design blog began in 2016 and since then we’ve covered business development and marketing topics, important policy and regulatory issues that affect the profession, and we’ve featured guest posts from several influential architects.
If you’d like to contribute to the blog about a topic or issue that you are passionate about, or think is important to share with your peers and colleagues, email us with your story idea, suggested images and proposed deadline, and we’ll collaborate to help you tell your story to a wider audience.
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Architecture Marketing: 2020 Awards: it's time to start laying the groundwork
If you want to make 2020 the year you finally set and accomplish your comms and marketing objectives - so you can attract more of the right kind of new clients in 2020 and beyond - you can start by doing a key piece of awards preparation now.
Strategy: Money Matters at the BoSP Forum
Three architects discuss innovative and unconventional ways to make a buck in architecture, and provide a list of useful tools and resources that helped them transform their businesses.
In social media land, timing is everything!
Do you really understand how algorithms work, and why you should pay attention to the advice about timing your posts?
Issues: Exhibition Space for Architecture (Surry Hills)
When I was in Sydney last, I had lunch with my friend and fellow Churchill Fellow Adam Haddow. I think everyone knows Adam, but just in case you don’t, he’s a principal director at SJB and founder of The Architects Bookshop in Crown Street.
He told me about his plan for a dedicated architecture exhibition space, and asked if I’d help…
Reframing design for a mass-market television audience
A new reality TV show - called Renovate or Rebuild - has emerged from the CRC for Low Carbon Living, the NSW Office of Environment & Heritage and CSIRO. An expert team helps homeowners consider sustainable solutions for housing.
What are you doing to make the world a better place?
How is your architecture practice working to address climate emergency? Are you designing buildings that are efficient, affordable and sustainable, and also adaptable, joyful spaces for living?
Communicating the Value of Architecture
My webinar for Architects - Communicating the Value of Architecture - is taking place tomorrow, via the ACA. It explains how to create a comms masterplan and campaigns for architecture practices.
Truth in advertising?
What’s true and what’s fake news? Does it even matter? I think it does, so when I saw a NSW builder advertising “architecturally designed homes” - without an architect in their design team - I asked them to please explain.
Issues: What is "definitively unfinished" design?
Elizabeth Diller says that some architects - such as Norman Foster - practice “total design”, prescribing the pens and desk lamps in an office building, for example.
“Architects are the biggest megalomaniacs in the world,” she claims. Is this true of your practice?
Robin Boyd: a man whose time has come
If you haven’t heard of this pioneering architect, writer and advocate, Robyn Boyd sure to come into your radar this year as his many contributions around housing and civic spaces, and the importance of good design for everyday people, are revived and revisited.
Q&A: We have a question!
The Architect's Bookshop: top picks
Are you interested in the business side of practice?
Links to recent articles about practice management and new technologies designed to streamline the business side of architecture.
Changing gears: From CODA Studio to COX Architecture
Architect Emma Williamson outlines how CODA Studio’s focus on good internal communications paid off during its recent merger with Cox Architecture.
Back to the Future, Part 1
How does the annual National AIA Conference reflect the focus and mood of the profession?
s your practice narrative a thriller, a who-dunnit or a tragedy?
What’s the story of your practice, and your projects, and how do those stories intersect and augment your brand image? Today we meet an architect who explains how storytelling and narrative are key tools in practice communications.
Does your Architecture practice have a crisis communications plan?
Have you got a 'fire extinguisher' ready in case you encounter a communications disaster? Every Architecture firm should have a crisis communications plan in place, to deal with unexpected emergencies.
Architecture Marketing: Are you using accessible language in your practice communications?
What is 'archi-speak' and how can you avoid it, in your communications with people beyond the profession?
Why is architecture in danger of becoming irrelevant?
How do architects communicate with people beyond the profession? Rem Koolhaas says that architects need to improve their communications skills to better connect with people in other disciplines.
Strategy: Where's the value in that?
Why are architectural competitions and fees so contentious?