I believe that architecture
has an image problem
(Click here to see what I mean).
Architecture is mostly seen as an exclusive indulgence for wealthy people.
Publications and awards programs reinforce this misconception.
But it doesn’t have to be this way.
I believe that #ArchitectureIsForEveryone.
And in the era of climate emergency, access to good design is an equity issue.
So I help architects who want to change the world - the ones who strive to positively impact people, place and planet - to achieve their goals.
Change your career, practice and life;
change the profession and the world
How can Sounds Like Design
help your business?
We are striving to create a world where architects have more money, better wellbeing, more creativity and a bigger impact.
To help you achieve these goals, we focus on:
business development and marketing;
creating your ideal practice and enriching culture across the profession;
client acquisition and building a reliable pipeline of the clients and projects you love working in; and
communicating your value to future clients, policy makers and regulators and the wider community.
We offer five main services in Mini, Small, Medium and Large sizes. Scroll down to find out more.
Or click on the “Purchase CPD” button in the menu, above, to access our online training including CPD Express.
Mini: New client pipeline mini-course
Learn how and why to build a new client pipeline in five short video modules (70 minutes total).
When you know how to generate new enquiries and leads on-demand, you don’t have to wait for the phone to ring, or accept projects that aren't in your wheelhouse.
This mini-course outlines the key strategies, platforms and channels to build your pipeline, and provides resources to get started.
If you're ready to take control of your new project pipeline - but if you're overwhelmed by the complexity of modern marketing, or you're not sure where to invest to attract and engage with new clients - this CPD Express training is for you.
“I found Rachael's understanding of architecture and marketing together to be a fantastic asset in trying to convince me (a resister to all forms of marketing) to think about marketing in a different light.
It is a must-do course for anyone setting up practice, and I only wish I had done it when we first started, 14 years ago!”
— Shannon Battisson, The Mill Architecture + Design
Small: Architecture Marketing Scorecard
In this “Small” service, Rachael will review your online marketing presence, including your Website, Social Media profiles and Email newsletter (if you have one)…
… and she’ll provide an expert appraisal of your new client pipeline in a 30-40 minute video, with a list of suggested improvements and enhancements that you can start to take action on straight away.
Purchase your Scorecard below, complete the intake form and receive your recording and checklist within 3 business days.
If you’ve struggled to know how and where to even start building your new client pipeline, now you know: start here!
“I want to thank you Rachael for helping me understand my service offering and its value and uniqueness, and to appreciate my work history from your expert point of view. It helped me strategise future directions for my business, get more objective, business oriented and client-centric - all key things to get my business to the next level.”
— Maria Vrondas, Archivore
Small: Acupuncture Session
Our second “Small” service provides a quick and inexpensive way to tap into Rachael’s expertise in a 60-minute Zoom session.
You pick the topic and the time-slot, and together we’ll workshop an idea, resolve a problem or map out a new marketing activity or campaign.
It’s like having your own Marketing Mentor on-call for your architecture practice.
“I thought the AM360 course contained a lot of info and access to Rachael to ask questions. I’d recommend it to other architects because you don't know what you don't know. And we need to know how to communicate our value, not take it for granted (because no one else does).”
— Sarah Hobday-North, Architect GP and Value Architects Group
Medium: Architecture Marketing 360
The “Medium” service is our online CPD course that teaches the fundamentals of architecture business development & marketing, based on our Six Channel System.
Once you understand the tenets of modern marketing - and how they apply to architecture practices - you can implement the system and monitor your results to create your ideal practice.
The upgraded version (July 2024) contains our Pipeline Roadmap which marries client-centric messaging with the most suitable channels and platforms to create a compelling Customer Journey.
“We give the Review + Reset package and Rachael 5 out of 5 stars. Now we have a big picture vision of what the Marketing and Communications Blueprint is, and how to use it going forward - we have a comms strategy, which gives us a clear roadmap going forward.
The Review + Reset package was very helpful to get a better understanding of how each technique is used to drive people to the website, and now we can prioritize our activities for best results.”
— Carol Marra, Marra + Yeh
Large: Review + Reset
The “Large” service is our signature three-month, one-on-one consulting package. We’ll dive deep into your business to explore what’s working, and how and where to make improvements in future.
Then Rachael will deliver your Business Development & Marketing Blueprint for implementation in your practice, so you can win more and better projects.
There is usually a waitlist to commence Review + Reset, so apply below and we’ll let you know the next available start date.
If you’re not sure which of our four services will suit you best at the moment, take our quiz
- What’s your architecture marketing personality? -
to point you in the right direction.