This is part 2 of a new series about how to overcome common struggles in architecture practices, where Rachael Bernstone unpacks and reframes her own "lack of time" for business development and marketing.

This is part 1 of a new series about how to overcome common struggles in architecture practices, by business development and marketing expert - and good design advocate - Rachael Bernstone.

Did you learn much about business development and marketing in your formal architecture studies? Share your thoughts, feedback and insights for a chance to win a free enrolment - for you and a friend - in Architecture Marketing 360.

Architecture is undergoing a profound transformation - from client-as-patron to client-as-customer models – which presents new opportunities to make good design more accessible to more people.

This is Part 6 in the series on legal protections for the word “Architect” / architects’ salaries / well-being. It provides insights about how architects can take advantage of new "persuasion windows" to serve more clients, develop new services and grow architecture's share of the market pie.

This is Part 5 of the series that joins the dots between legal protections for the title architect, architects’ salaries and fees, and architects’ well-being. In this article, we look at how to report potential infringements, and whether that’s the best course of action for architects to take

This is Part 3 in the series on legal protections for the word “Architect” / architects’ salaries / well-being. It brings together feedback from across our community about the first two blog articles.

Is your architecture marketing focussed on the outcomes you provide (a building or project) or the process you employ (and the clarity that follows for your clients)? Read on to find out how your focussing on your process can help to set your services apart in a crowded marketplace.

It’s been a big year - we’ve enjoyed seeing many clients celebrating major milestones and winning fantastic recognition for their work, unique approaches, and contribution to their communities. We’ve collected some highlights from practices around Australia that have completed SLD’s Review + Reset consulting package, and a round-up of local and global topics and events that shaped this year.

You don’t have to be a world-famous architect to generate a waitlist for your architecture services (although brand recognition definitely helps!).
This article - the third and final part of my waitlist series - describes how to employ marketing techniques to identify and promote your specialist knowledge, and build a waitlist for your services.

You don’t have to be a world-famous architect to generate a waitlist for your architecture services (although brand recognition definitely helps!).
In this article - Part 2 of a series - we explore the benefits of cultivating a waitlist, including how it can enhance the appeal of your practice and help you become more discerning.