Architecture marketing consulting:
Review + Reset

It’s great that you are thinking about ways to enhance your communications and marketing efforts, to bring more new business into your architecture practice.

My “Review + Reset” marketing and communications package has been specifically designed for architects, because communicating the value of good design - and marketing to attract new architecture clients - requires a specialised skill set.

The three-step process takes place over three months, and will help you obtain clarity around four key questions:

  • Who are your ideal future clients, or key target audiences?;

  • What are the key messages you wish to convey to them?;

  • How and where should you deliver those messages to your target audiences?; and

  • What’s the next action your future clients should take, once they’ve received your marketing message?

The three step Review + Reset process

Step 1

You start by completing the R+R intake form, so Rachael can audit your current business development and marketing goals, activities, and metrics.

Understanding what measures you already have in place is crucial.

Step 2

We hold 2x2 hour workshops - in person at your studio or via Zoom - to establish your marketing foundational definitions, and the high priority clients and sectors you want to focus on.

Then we’ll co-create a strategy to move you towards your goals.

Step 3

Rachael prepares your Business Development & Marketing Blueprint (BD&MB), with customised tasks listed in priority order, and marketing metrics to monitor your performance.

Implement your Blueprint in-house or confidently delegate to consultants.

Your Business Development & Marketing Blueprint

At the conclusion of the Review + Reset package, Rachael will provide you with your customised Business Development & Marketing Blueprint (BD&MB), and you’ll have the confidence to implement the plan we’ve developed, knowing your efforts are going to be targeted, timely and transformative.

Your BD&MB will serve as the foundation of your future marketing and communications activities, and includes:

  • How to collect and use Referrals to bring in new clients via word-of-mouth;

  • How to understand what your prospective clients need at various points in their customer journey, and how to grow your Email subscriber list to build trust and confidence in your practice;

  • How and what to post on Social Media, and which platforms to use;

  • How and where to Publish your projects to attract more ideal clients;

  • How to re-purpose Awards entries into marketing messages to bring in new business; and

  • How all these activities lead visitors back to your Website, where you tell the story of your practice.

  • Your SLD Marketing Metrics tracking spreadsheet with benchmark metrics, so you can monitor your progress over time, and fine tune your activities in future, in line with actual performance data.

Because the nature of this work is intensive, Rachael takes on just one new client per month. To see whether we are a good fit, and to obtain more details, including package fees:

What our past clients say about working with us

  • Carol Marra, Marra + Yeh

    We give the Review + Reset package and Rachael 5 out of 5 stars. Now we have a big picture vision of what the Marketing and Communications Blueprint is, and how to use it going forward. The Review + Reset package was very helpful to get a better understanding of how each technique is used to drive people to the website, and now we can prioritize our activities for best results. This was a really enjoyable process for something most architects find drudgery; it's not our core business but it's important to the business.

  • Blane Brackenridge, Architect

    Sounds Like Design oversaw the delivery of my new website after I completed Review + Reset consulting package. Rachael helped me to engage Baker Creative and Impression Media to deliver the website project.

    Together, they made the process of building a new website easy and stress-free. The entire team was always professional, well-organised, easy to work with and kept me informed and involved every step of the way.

    I appreciated Rachael's great communication skills and the fact that everyone took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the website to look like. 

    From a functional perspective, the new website streamlines the way my prospective clients can find out about my services and start the conversation with me about a new project.

    The entire team worked collaboratively to translate what we discussed into a new website that perfectly captured the aesthetic I was after.

  • Nick Tobias, Tobias Partners

    We have had the pleasure of working with Rachael for years now. She hits the nail on the head which maximises our time designing buildings. We usually present her with a bucketload of disjointed thoughts and somehow she is able to distill them into exactly what we need and want to be saying to the outside world. Rachael has an incredible depth of knowledge on the world of design and is able to artfully position our practice and its work where it should be.

  • Adam Haddow, SJB

    Rachael is a master of capturing the essence of a project. She’s able to succinctly identify the project qualities and communicate them in an accessible manner to a broad audience. Rachael helps us shortcut the arduous task of collecting our thoughts and ordering them in a meaningful way.