What our alumni say about the
Architecture Marketing 360 CPD course

Thanks so much for the work on the AM360 course. I really enjoyed it, and it has got me thinking quite differently about marketing which I never thought could happen.

I found Rachael's understanding of architecture and marketing together to be a fantastic asset in trying to convince me (a resister to all forms of marketing) to think about marketing in a different light.

It is a must-do course for anyone setting up practice, and I only wish I had done it when we first started, 14 years ago!

- Shannon Battisson, The Mill Architecture + Design.
Photograph supplied

No other CPD course has been quite like Rachael's Architecture Marketing 360 course.

Beyond an in-depth insight into the technicalities of architectural marketing, this course asks participants to identify and rethink the principles of their current marketing position and strategies, and experiment with new channels. 

— Angela Rheinlaender, Studio 203,
Photograph supplied

Thank you for putting this fantastic course together. It has been the best CPD experience I have had in a long time and there are plenty of valuable insights we can implement further.

The suite of materials provided is highly comprehensive and informative. Having similar concepts/topics discussed and reiterated in multiple places is helpful.

The presentation style makes digesting the content a lot easier than expected. I found watching the videos while reading the transcripts on muse.ai helps me understand the content better.

- Owen Zhu, Hapitca Studio
K + J House by Haptica Studio, Photography supplied

Architects - I recommend Rachael's course to you if for NO other reason than to learn the mechanisms and vocabulary of marketing that you need. From then on, all your other learning and dot-connecting will come so much easier.

- Sarah Hobday-North, Architect GP and Value Architects Group
Photograph supplied

I recommend the AM360 course to other architects and designers. I really enjoyed the DIY tips and approach you have used. And found the content really useful for my small practice.

Since the course finished, I managed to obtain 4/4 testimonials and now I just need to arrange photography for 3 of the projects. The testimonials were definitely confidence boosts - I’m not sure why I was so nervous about asking for them!

- Amy Leenders, Leenders Cotter Architects,
Photograph supplied

Rachael ‘gets’ architecture and architects. You don't come across this often. She understands the whole culture and her advice is very good.

I recommend the course to other architects because Rachael does this exceptionally well, and I think she has created a simple methodology.

- Catherine Baudet
Photograph supplied

It sounded like a relatively simple system to follow and implement and was directed specifically towards architects, so it is very relevant.

I have also been a subscriber to Rachael's emails for a while and find them great.

I am a lot clearer about how to set up a strategy and implement it and what areas to focus on. I am also more confident that it can be achieved if I set aside a bit of time to do it!

- Harriet Lammin, JDA Lammin Architects
Photograph supplied

I am really impressed with the quality of your material so far, congratulations!

I have mostly been happy with the amount and nature of business (and personal income) I have had for past decade, with active resistance to any form of marketing whatsoever.

However, not being able to articulate any goal at all has become very frustrating, and leaving me somewhat empty.

Having a plan to articulate positioning, and then execute a marketing system is both empowering to articulate business goals overall, and execute a plan to achieve them.

Talk soon, thanks again, this is excellent work.

- Anonymous Architect, Sydney
Photography by Ryan Ancill via Unsplash

I want to thank you, Rachael, for helping me understand my service offering and its value and uniqueness, and to appreciate my work history from your expert point of view.

It helped me strategise future directions for my business, get more objective, business oriented and client-centric - all key things to get my business to the next level.

- Maria Vrondas, Archivore
Photograph supplied

I think the most valuable outcome was focusing on defining my ICA, and a positioning statement.

All the info was helpful, and there were lots of interesting links to further reading, which I probably have not exhausted yet. The website review sessions were very interesting, and make cyberspace more comprehensible.

- Paul Jones, Oceanarc.
Photograph supplied.

The course presentation style was great: informative but not overwhelming. It really helped knowing that Rachael also struggled with some of the content when she began.

I got a lot out of the longer (50 mins) bonus website video – it was one of the best parts of the course – because it explained how to check analytics etc. I would struggle to fully understand this (and how to do it) without the video guidance.

- Rebecca Christianson, Christianson Architecture
Photograph supplied.

I wanted to learn more about Websites and I had no idea what SEO was.

Now I understand that SEO is continual, and I all of this action can take months and even years to eventually filter through Google. And I’ve managed to look at lots of architects’ websites and checked out their keywords and rankings.

- Christopher Hewson, Architect Hewson
Photograph supplied

It is pitched at exactly the right level of detail with more available for those who need it in specific areas, and not too time consuming for busy small business owners.

— Kristina Hetherington, Design Clarity, Photograph supplied

I spent the first half of the course trying to get my website working through some glitches that your course had highlighted. This left me on catch-up and I certainly appreciated your tech recommendations.

A legacy of the course for me is I now have a properly-functioning website and a tech contact.

- Anonymous Architect, Sydney,
Photogaph by Olena Bohovyk via Unsplash

I have done other courses that were "light and fluffy". I found them frustrating as they did not give any REAL breakdown on how social media marketing works together.

What was most beneficial to me was not one particular topic. It was the fact that you showed how they all link together, and interact and complement each other.

- Anonymous designer, Sydney
Photography by Alessandro Bianchi via Unsplash