What’s news at Sounds Like Design?
The Sounds Like Design blog began in 2016 and since then we’ve covered business development and marketing topics, important policy and regulatory issues that affect the profession, and we’ve featured guest posts from several influential architects.
If you’d like to contribute to the blog about a topic or issue that you are passionate about, or think is important to share with your peers and colleagues, email us with your story idea, suggested images and proposed deadline, and we’ll collaborate to help you tell your story to a wider audience.
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Referrals: 15 ways to elevate the unsung hero of your architecture marketing toolbox
Some architecture practices win 75% of their projects via Referrals, but this highly effective channel is often overlooked in favour of social media, publishing or awards. This blog post outlines how to collect Referrals, how to use them, and how to monitor their effectiveness in relation to inquiries from prospective clients, lead generation and new projects.
How well do you know your clients?
Do you formally ask past clients for feedback once a project is complete? Or do you set aside time to ask prospects about what it is they really need and want? Why is it important to take the pulse of your clients and the market every now and then?
Find out in this article, which contains two pathways to gather valuable intel.