Can you help us gather market research insights?
This article has been updated on Wed 3 July. Please scroll down to read the latest announcements…
Did you know that we are currently in the process of updating the Architecture Marketing 360 CPD course? It will relaunch in the new financial year, and there are great upgrades and improvements taking place behind the scenes!
We'll be ready to reveal more about all the great new material inside the course soon...
Rachael Bernstone is currently seeking insights and input from architects around business development and marketing, as she updates the Architecture Marketing 360 CPD course. Can you help?
...and we’re also working on a series of case studies, to share feedback from past students with you (click here if you’d like a sneak peek)...
... in the meantime, it would be great if you could share your insights to help with market research.
We've prepared a short survey, which you can take here:
https://forms.office.com/r/VNk5UV7UK4
It’s designed to shed more light on what you have learned about communicating your value and business development and marketing - as part of your formal education - from university to registration, and later in CPD.
This sudden interest was prompted by a conversation Rachael had with a well-known architect last week, who said they had very little formal education around these topics... which got her thinking: "There may be other architects who feel the same way?"
But we’ve never come across any any data or evidence that points to where potential knowledge or skills gaps might be....
... so in a 💡 moment, Rachael thought: "I know, I'll create my own survey!"
(Thanks T for the inspiration.)
Will you share your insights?
We know you're busy, and you have a lot of demands on your time, so we've got a sweetener to entice you to participate...
Everyone who completes the survey can enter the draw to win two awards workshops, worth $199 and 3 Formal CPD points.
Then, in a blatant attempt to generate even more responses (because we'd love to get 100 respondees for a decent sample size) we’re also offering a bonus prize.
How can you and a friend win a free enrolment to the new course?
If you share the survey with a friend or colleague, and they complete it too, you'll both go into the draw to win a free enrolment to the upgraded Architecture Marketing 360 CPD course, worth 6 Formal CPD points and $1290+GST (the price is going up to $1890+GST on 1 July 2024).
Both of these competitions close on at midnight AWST on Fri 28 June 2024, and the winners will be drawn and published in this newsletter the following week (ie Weds 3 July 2024), so get cracking, and sharing!
Here's the survey link again to send to a friend, or just forward them a link to this page, if that's easier...
https://forms.office.com/r/VNk5UV7UK4
And if you have any questions, feel free to email or DM Rachael on Instagram or LinkedIn to ask her.
The Market Research Survey Competition Terms & Conditions can be found here.
Announcement on Weds 3 July 2024
Who won the original Market Research Survey competition?
I've drawn the winners from the responses received so far:
The winner of the two awards workshops is Paul Butterworth; and
The winners of the newly upgraded AM360 course are Natasha Lee and Ruby Saunders.
I'll get in touch with them directly this week to let you know how to access your CPD prizes.
Would you like another crack at the Survey and an extra prize draw?
I'm learning so much from the Survey responses that I've decided to extend the deadline and add two more prizes, with the hope of generating more than 100 responses in total.
I'd like to have a sample size of 100+ when I'm ready to share the findings with you, so it would be great to drum up another 35 submissions by midnight AWST on Friday 19 July 2024.
To encourage you find 5-10 minutes to complete the Survey and share it with your networks, I'm adding another bonus prize.
How can you and a friend potentially win free enrolment to the new CPD course?
If you share the survey with a friend or colleague, and they complete it too - and we get 100 responses in total by 19 July 2024 - you'll both go into the draw to win free enrolment to the upgraded Architecture Marketing 360 CPD course (worth 6 Formal CPD points and $1890+GST).
To enter, complete the survey here:
https://forms.office.com/r/VNk5UV7UK4
... and then share the Survey with a friend (send them this link or forward this email - whatever works!).
Perhaps you've already completed your own Survey and you're happy to share it again?
Great!
If your friends complete the survey in the next two weeks, you'll increase your chances of winning in this second bonus draw!
Hopefully that explanation is straightforward, but if you have any questions, feel free to hit reply and ask me.
(End of announcement on Weds 3 July 2024)
Find out more about our specialist business development and marketing services for architects:
Sounds Like Design developed the Six Channel System of business development and marketing for architects, to help practice owners, principals, directors, those responsible for bringing in new business - and anyone who looks after marketing and communications within a practice - to create or enhance their client and project pipeline.
Our system and approach is all about helping you to win more of the work you love, and we offer three main services in Small, Medium and Large sizes, as follows:
Small - book an Acupuncture Session here - this is a one off (or regular) 1-hour Zoom meeting with marketing mentor Rachael Bernstone, where you can discuss any architecture related business development and marketing topic of your choice, including Referrals, Email marketing, Social Media, Publishing, Awards, Websites and more.
Medium - enrol in Architecture Marketing 360: a CPD course for architects here - our online, self-guided CPD course sets out the basics of business development and modern marketing for architects (everything you didn’t learn in your degrees!) and takes as little as three weeks to complete. Then, start your implementation and you’ll see results in just three months. It will help you build a client pipeline, and you could even start a waitlist.
Large - Enquire about Review + Reset - our one-on-one consulting package with Rachael here. In this three-month, intensive, fixed price package we’ll co-create your Business Development and Marketing Blueprint, so you can confidently build your client pipeline and delegate tasks to your team members or external marketing providers.
And if you have a friend or colleague who may also benefit from reading this article, please send them a link and encourage them to subscribe on our Contact page.