Image by Olena Bohovyk via Unsplash
ARCHITECTURE MARKETING 360: CASE STUDY #10
Architect and practice owner, Australia, 2024
An architect who completed Architecture Marketing 360 in 2022 has generously provided feedback about what they found useful, how it would have helped to spread the course over a longer time frame (which future participants can do, in the self-guided program) and how their feelings about marketing evolved as they learned more in the course.
Overall, they said that AM360 course helped them shift from feeling ambivalent, unprepared and ignorant about marketing before they commenced, to feeling informed, prepared and supported to move forward confidently as a result of what they learned..
You can find more details about their experience inside the Architecture Marketing 360 CPD course below.
“As you know, I spent the first half of the course trying to get my website working through some glitches that your course had highlighted. This left me on catch-up and I certainly appreciated your tech recommendations.
A legacy of the course for me is I now have a properly-functioning website and a tech contact.“
— Architect and practice owner, Australia, 2022
1. How were you feeling about your practice marketing before and after taking the AM360 course?
(Score out of 10, where 1 is worried, overwhelmed and anxious, and 10 is relaxed, informed and motivated.)
Before: Ambivalent/unprepared/ignorant.
After: It's up to me to now implement your course material. I now know what I'm behind in/need to do.
2. Did you have any initial hesitations about committing to the AM360 course? If yes, please describe them.
No, I was into it. I'm regularly impressed by your weekly updates and newsletters etc, so I know you know your stuff! My only hesitation was cost but the course fee was not unreasonable.
3. What helped you to overcome those concerns and decide to enrol?
Not applicable
4. How satisfied were you overall with the AM360 course?
3 out of 5 stars
5. In relation to the course delivery, were you happy with the 3-week duration?
No, I would have preferred the material to be spaced out over a longer timeframe.
6. In relation to the course content, what were the main marketing topics or problems you wanted to learn more about in the course?
Website and social media advice.
7. Did the course address those topics or concerns in sufficient detail for you?
Yes, kind of. See below.
8. If not, please provide additional information about what was lacking in the course content?
While there was a lot of technical information about websites, I had hoped there would be more feedback and information about my specific website content and layout.
9. Did you find the suite of materials suited your learning needs? Please provide details, including any suggestions for improvements in future iterations.
I felt a bit overwhelmed with the amount of content and the multiple streams.
10. Did you find the Facebook group and live Zoom sessions useful to gain additional support?
Having not used Facebook for a number of years, I was out of habit and therefore forgot to refer to it (my bad!). The Live Zoom sessions were the best bit ie, face to face discussions and teaching.
11. In relation to Rachael's presentation style, do you have any suggestions or recommendations for future improvements?
Excellent presentation style. If anything, I would have preferred the course extended over a longer time period, so as to absorb and apply the content.
12. Which of the 9 course topics did you find most beneficial?
Before we begin - set up your metrics
ICA (Ideal Client Avatar) and Marketing Budgets
USP (Unique Selling Proposition)
Channel 1 - Referrals
Channel 2 - Email
Channel 3 - Social Media
Channel 4 - Publishing
Channel 5 - Awards
Channel 6 - Website
Implementation plan
13. Were the Website Review sessions helpful - including an overview of website metrics and performance, and reviews of participants' websites?
Perhaps I missed this in the final session? I had hoped and thought there would be some specific website review.
As you know, I spent the first half of the course trying to get my website working through some glitches that your course had highlighted. This left me on catch-up and I certainly appreciated your tech recommendations. A legacy of the course for me is I now have a properly-functioning website and a tech contact.
14. Which architecture marketing topics would you like to learn more about in future?
No response
15. Have you already implemented - or do you plan to implement - some of the marketing ideas and concepts from AM360 in your practice?
Yes, I have already implemented some ideas and concepts
Yes, I plan to start implementation soon
Yes, I plan to implement, but not straight away
No, I need more time to digest the materials before I think about implementation
No, I didn't find any of the ideas useful, so I won't be implementing them
16. Would you recommend the AM360 course to other architects and designers? Why or why not?
Yes, you teach some very valuable lessons.
17. Did you think the course was good value for money?
Yes.
18. Do you think the allocation of 6 Formal CPD points is commensurate with the training? If not, should the course be worth more or fewer CPD points?
Yes, seems about right.
19. Is there anything else you’d like to add about your experience, the course delivery, materials, the presenter, or suggestions for future iterations?
The course was good and any negatives are probably due to my own lack of preparation and the available time I gave the material. I was on the back foot from day one trying to sort out my tech and this frustrated my overall experience as I couldn't keep up and apply the content.
“Excellent presentation style. If anything, I would have preferred the course extended over a longer time period, so as to absorb and apply the content.
I am a long way from having positioning worked out, so I have decided to just push on.”
— Architect and practice owner, Australia, 2022