Photography by Alessandro Bianchi via Unsplash.
ARCHITECTURE MARKETING 360: CASE STUDY #4
Designer and supplier to architects, Australia, 2021
A designer and supplier to architects who completed Architecture Marketing 360 in March 2021 (Cohort 2) has provided feedback about what they found useful and valuable, improvements for future versions, and how the course provided them with comprehensive knowledge of marketing.
They said that because previous courses they’d taken had focused on individual marketing channels, they hadn’t understood how to assemble a complete marketing campaign. So the most beneficial aspect of Architecture Marketing 360 was not a single particular topic: it was the fact that the course outlines how all of the channels link together, and interact and complement each other.
This designer chose to remain anonymous, and I’m grateful for the feedback they provided, which has been lightly edited here.
You can find more about their experience of completing the Architecture Marketing 360 CPD course below.
“I have done other courses that were ‘light and fluffy’. I found them frustrating as they did not give any REAL breakdown on how social media marketing works together.
What was most beneficial to me was not one particular topic. It was the fact that you showed how they all link together, and interact and complement each other.”
— Designer and supplier to architects, Australia, 2021
1. How were you feeling about your practice marketing before and after taking the AM360 course?
Before: Not very informed. I had a general idea but couldn't find anyone to explain the details.
After: Hopeful that it will get more traction.
2. Did you have any initial hesitations about committing to the AM360 course? If yes, please describe them.
Yes, I have done other courses that were "light and fluffy". I found them frustrating as they did not give any REAL breakdown on how social media marketing works together.
3. What helped you to overcome those concerns and decide to enrol?
Previous experience with the business owner. Gave me confidence that you could help me.
4. In relation to the course delivery, were you happy with the 3-week duration?
Yes, the 3-week course duration worked well for my learning needs
5. In relation to the course content, what were the main marketing topics or problems you wanted to learn more about in the course?
The SEO breakdown and looking at different websites and using tools to measure what is working was very good, as was the breakdown of the different social media platforms and how they perform and what their demographic is. Also sharing your resources was very useful too. As it gives me the opportunity to look up specific areas if I want more information.
6. Did the course address those topics or concerns in sufficient detail for you?
Yes, considering I was not the target audience, it was still very useful/informative.
7. Did you find the suite of materials suited your learning needs? Please provide details, including any suggestions for improvements in future iterations.
Yes it was good to refer back to, during the course and to be able to go through each process.
8. Did you find the online group and live Zoom sessions useful to gain additional support?
I hadn't used that platform before. It is a great alternative, and seems to have additional features that others don't have. It was also easy to use.
9. In relation to Rachael's presentation style, do you have any suggestions or recommendations for future improvements?
The images were a bit blurry. This may be a bit deliberate on your behalf to make it small enough to play on any internet connection. Otherwise it was very good. (Note: The issue of blurry images is likely caused by variable internet connection speeds).
10. Which of the 9 course topics did you find most beneficial?
What was most beneficial to me was not one particular topic. It was the fact that you showed how they all link together, and interact and complement each other. I had been frustrated before at being shown each cog in the wheel separately, and not really understanding how to put a complete marketing campaign together and which platform to use.
11. Were the Website Review sessions helpful - including an overview of website metrics and performance, and reviews of participants' websites?
YES! This was one of the most helpful topics. Showing the different tools to use to monitor what works and what doesn't really took some of the mystery away.
It also gave me more confidence that I have chosen the right person to create my website, as he already had the headings as H1 and he will be using an independent server as my website will be huge, so speed is an issue. We had already discussed SEO strategies and other aspects. I am feeling more confident that it will work well when it is finally launched.
12. Which architecture marketing topics would you like to learn more about in future?
How to create a lead magnet and the automated emails to deliver it
How to improve my website's visibility and appeal to future customers
How to improve my awards entries, and repurpose them as marketing materials
How to create a media kit and pitch my projects to publications
How to create a referral feedback loop to appeal to future clients and use testimonials in my marketing
How to enhance my social media presence and use social media attract new customers to visit my website
How to set up a pre-paid initial consultation on my website.
13. Have you already implemented - or do you plan to implement - some of the marketing ideas and concepts from AM360 in your practice?
Yes, I have already implemented some ideas and concepts
Yes, I plan to start implementation ASAP
Yes, I plan to start implementation soon
Yes, I plan to implement, but not straight away
No, I need more time to digest the materials before I think about implementation
No, I didn't find any of the ideas useful, so I won't be implementing them
(Questions 14 and 15 were not included in the original questionnaire).
16. Would you recommend the AM360 course to other architects and designers? Why or why not?
Yes, I think it was useful.
17. Did you think the course was good value for money?
I think the price was about right.
18. Do you think the allocation of 6 Formal CPD points is commensurate with the training? If not, should the course be worth more or fewer CPD points?
Not sure I can answer that one as it is not my field.
19. Is there anything else you’d like to add about your experience, the course delivery, materials, the presenter, or suggestions for future iterations?
Only, Thank You!
“The SEO breakdown and looking at different websites and using tools to measure what is working was very good, as was the breakdown of the different social media platforms and how they perform and what their demographic is.
Also sharing your resources was very useful too. As it gives me the opportunity to look up specific areas if I want more information.”
— Designer and supplier to architects, Australia, 2021