Harriet Lammin of JDA Lammin Architects
Photograph supplied
ARCHITECTURE MARKETING 360: CASE STUDY #3
Harriet Lammin, JDA Lammin Architects
Harriet Lammin of JDA Lammin Architects in Melbourne, Australia, completed Architecture Marketing 360 in March 2021 (Cohort 2).
Harriet provided this feedback about what she found helpful, and how her knowledge and clarity around marketing improved after she took the course.
Overall, Harriet rated the course 5 out of 5 stars, saying that it helped her to shift from being confused about where to invest time and energy to a better understanding about what to focus on, and how to direct their website agency.
I’m grateful for Harriet’s feedback, which has been lightly edited here.
You can find more details about her experience of completing the Architecture Marketing 360 CPD course below, and more about JDA Lammin Architects here.
“It sounded like a relatively simple system to follow and implement and was directed specifically towards architects, so it is very relevant.
I have also been a subscriber to Rachael's emails for a while and find them great.
I am a lot clearer about how to set up a strategy and implement it and what areas to focus on. I am also more confident that it can be achieved if I set aside a bit of time to do it!”
— Harriet Lammin, JDA Lammin Architects, Australia, 2021
1. How were you feeling about your practice marketing before and after taking the AM360 course? And how are you feeling after doing the course?
Before: A bit confused about which areas to focus on and how to develop some consistency and be strategic about marketing. Not sure what was working and what wasn't.
After: I am a lot clearer about how to set up a strategy and implement it and what areas to focus on. I am also more confident that it can be achieved if I set aside a bit of time to do it!
2. Did you have any initial hesitations about committing to the AM360 course? If yes, please describe them.
Yes because we have worked with a marketing mentor and found it useful only to a point. Implementation was still an issue.
3. How satisfied were you overall with the AM360 course?
5 out of 5 stars
4. In relation to the course delivery, were you happy with the 3-week duration?
Yes, the 3-week course duration worked well for my learning needs.
5. In relation to the course content, what were the main marketing topics or problems you wanted to learn more about in the course?
Email marketing and website (client nurturing systems and lead magnets) and marketing metrics / analytics.
6. Did the course address those topics or concerns in sufficient detail for you?
Yes it was the right amount of detail to absorb and understand.
7. Did you find the suite of materials suited your learning needs? Please provide details, including any suggestions for improvements in future iterations.
Yes I liked the combination. The emails were a prompt to complete each module and I enjoyed the combination of video and workbook.
8. Did you find the online group and live Zoom sessions useful to gain additional support?
Quite useful but I didn't really have many questions.
9. In relation to Rachael's presentation style, do you have any suggestions or recommendations for future improvements?
No suggestions.
10. Which of the 9 course topics did you find most beneficial?
Before we begin - set up your metrics
ICA (Ideal Client Avatar) and Marketing Budgets
USP (Unique Selling Proposition)
Channel 1 - Referrals
Channel 2 - Email
Channel 3 - Social Media
Channel 4 - Publishing
Channel 5 - Awards
Channel 6 - Website
Implementation plan
11. Were the Website Review sessions helpful - including an overview of website metrics and performance, and reviews of participants' websites?
I was a little confused, but I have lots more questions for the digital agency managing my website.
12. Which architecture marketing topics would you like to learn more about in future?
How to create a lead magnet and the automated emails to deliver it
How to improve my website's visibility and appeal to future customers
How to improve my awards entries, and repurpose them as marketing materials
How to create a media kit and pitch my projects to publications
How to create a referral feedback loop to appeal to future clients and use testimonials in my marketing
How to enhance my social media presence and use social media attract new customers to visit my website
How to set up a pre-paid initial consultation on my website
13. Have you already implemented - or do you plan to implement - some of the marketing ideas and concepts from AM360 in your practice?
Yes, I have already implemented some ideas and concepts
Yes, I plan to start implementation soon
Yes, I plan to implement, but not straight away
No, I need more time to digest the materials before I think about implementation
No, I didn't find any of the ideas useful, so I won't be implementing them
(Questions 14 and 15 were not included in the original questionnaire).
16. Would you recommend the AM360 course to other architects and designers? Why or why not?
Yes I would because I don't think there is anything else like that on offer specifically for architects and I think we need to become more savvy with our marketing to compete in the current market.
17. Did you think the course was good value for money?
Great value for money.
18. Do you think the allocation of 6 Formal CPD points is commensurate with the training? If not, should the course be worth more or fewer CPD points?
I thought it was quite a lot of points but I am happy to take them.
19. Is there anything else you’d like to add about your experience, the course delivery, materials, the presenter, or suggestions for future iterations?
Nothing else to add.
“[I recommend this course to other architects] because I don't think there is anything else like that on offer specifically for architects, and I think we need to become more savvy with our marketing to compete in the current market.”
— Harriet Lammin, JDA Lammin, Australia, 2021