Kristina Hetherington, Design Clarity
Photograph supplied
ARCHITECTURE MARKETING 360: CASE STUDY #14
Kristina Hetherington, Design Clarity
Kristina Hetherington of Design Clarity - which has offices in Sydney Australia and London, United Kingdom, - completed Architecture Marketing 360 in September 2021.
Kristina said that the course it helped her to go from feeling “frustrated and slightly overwhelmed” to a point where “we can see the elephant clearly in front of us, but now we need to start eating it.”
You can find more details about her experience of completing the Architecture Marketing 360 CPD course below, and visit the Design Clarity website here.
“It is pitched at exactly the right level of detail with more available for those who need it in specific areas, and not too time consuming for busy small business owners.”
— Kristina Hetherington, Design Clarity, Australia and United Kingdom, 2021
1. How were you feeling about your practice marketing before and after taking the AM360 course?
Before: Frustrated and slightly overwhelmed
After: Like we can see the elephant clearly in front of us, but now we need to start eating it.
2. Did you have any initial hesitations about committing to the AM360 course? If yes, please describe them.
No
3. What helped you to overcome those concerns and decide to enrol?
Not applicable
4. How satisfied were you overall with the AM360 course?
5 out of 5 stars
5. In relation to the course delivery, were you happy with the 3-week duration?
Yes, the 3-week course duration worked well for my learning needs.
6. In relation to the course content, what were the main marketing topics or problems you wanted to learn more about in the course?
Defining ICA and USP, Email and website
7. Did the course address those topics or concerns in sufficient detail for you?
Yes - it is pitched at exactly the right level of detail with more available for those who need it in specific areas.
8. Did you find the suite of materials suited your learning needs? Please provide details, including any suggestions for improvements in future iterations.
Yes - the emails and videos were more valuable than the workbooks and quiz questions.
9. Did you find the Facebook group and live Zoom sessions useful to gain additional support?
I would prefer more live Q&As as I don't usually visit Facebook regularly. This course has prompted me to change my behaviour and question which socials are most relevant to our ICAs.
10. In relation to Rachael's presentation style, do you have any suggestions or recommendations for future improvements?
To grab busy people with short attention spans, it may be beneficial to splice your video with content from other presenters to break up the flow and vary the format.
11. Which of the 9 course topics did you find most beneficial?
Before we begin - set up your metrics
ICA (Ideal Client Avatar) and Marketing Budgets
USP (Unique Selling Proposition)
Channel 1 - Referrals
Channel 2 - Email
Channel 3 - Social Media
Channel 4 - Publishing
Channel 5 - Awards
Channel 6 - Website
Implementation plan
12. Were the Website Review sessions helpful - including an overview of website metrics and performance, and reviews of participants' websites?
Very valuable material and great to have the video to refer back to.
13. Which architecture marketing topics would you like to learn more about in future?
How to create a lead magnet and the automated emails to deliver it
How to improve my website's visibility and appeal to future customers
How to improve my awards entries, and repurpose them as marketing materials
How to create a media kit and pitch my projects to publications
How to create a referral feedback loop to appeal to future clients and use testimonials in my marketing
How to enhance my social media presence and use social media attract new customers to visit my website
How to set up a pre-paid initial consultation on my website
14. Have you already implemented - or do you plan to implement - some of the marketing ideas and concepts from AM360 in your practice?
Yes, I have already implemented some ideas and concepts
Yes, I plan to start implementation soon
Yes, I plan to implement, but not straight away
No, I need more time to digest the materials before I think about implementation
No, I didn't find any of the ideas useful, so I won't be implementing them
15. Do you have sufficient knowledge now to become more accessible and appealing to your target clients in your marketing and messaging, after completing the AM360 course?
Yes, it was excellent. Pitched at the right level of detail, not too time consuming for busy small business owners.
16. Did you think the course was good value for money?
Yes, it was generously included as a prequel to our R+R program about to commence next month.
17. Do you think the allocation of 6 Formal CPD points is commensurate with the training? If not, should the course be worth more or fewer CPD points?
I am yet to submit the worksheets, but would like to, as we'll be acquiring CPD points for future registrations.
18. Is there anything else you’d like to add about your experience, the course delivery, materials, the presenter, or suggestions for future iterations?
No - we'd both thoroughly recommend the course.
“I would prefer more live Q&As as I don't usually visit Facebook regularly.
This course has prompted me to change my behaviour and question which socials are most relevant to our ICAs.“
— Kristina Hetherington, Design Clarity, Australia and United Kingdom, 2021