What’s news at Sounds Like Design?
The Sounds Like Design blog began in 2016 and since then we’ve covered business development and marketing topics, important policy and regulatory issues that affect the profession, and we’ve featured guest posts from several influential architects.
If you’d like to contribute to the blog about a topic or issue that you are passionate about, or think is important to share with your peers and colleagues, email us with your story idea, suggested images and proposed deadline, and we’ll collaborate to help you tell your story to a wider audience.
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How do your architecture website analytics rank against your competitors?
Do you know how your website analytics stack up against other architects', and other businesses that are competing for the same clients as you? In this article, I share a competitor analysis of architecture, design and building websites, and provide five tips about how to get your business development and marketing messages out to a wider audience.
8 ways that architecture practices can benefit from blogging (aka content marketing)
Blogging or content marketing can help to enhance your project pipeline and win more of the projects you love working on. However, most architecture practices don’t produce blogs consistently, preferring to focus instead on other marketing channels such as social media, publishing and awards. This article sets out 8 reasons to add blogging to your marketing strategy.
10 common misconceptions about architecture practice websites
All of your marketing efforts – across social media, referrals, awards, publication, and email marketing – should use Calls to Action to direct visitors to your website. And when they arrive, you can start (or continue!) a dialogue with customers who may turn into clients.
Is your website working as hard as it could be to generate new business for your architecture practice?.
How can you use SEO to improve your website's search ranking?
In this video and article, I explain how SEO and copywriting fit into your overall architecture marketing strategy. If you wish to attract new visitors to your website via Google search, you need to firstly define your ICA (or ideal client) and then your USP (or unique selling proposition). Read on to find out how…
How do you check your architecture practice website analytics?
This week I lift the lid on Sounds Like Design's website analytics, to show you where and how to monitor your website data for traffic spikes; how to create shareable content to increase your impact and reach; and I also provide access to my free Marketing Metrics tracking spreadsheet, to set you up for future success.