The business of architecture practice

Rachael’s articles about architecture practice - from publications including The Architect (Victoria and WA editions), ArchitectureAU, Architectural Review and Habitus - explore topics ranging from business strategy and development to marketing and communications, how to appeal to ideal new clients, and how to co-design with Aboriginal and Torres Strait Islander peoples.

The Value of Architecture
Rachael Bernstone Rachael Bernstone

The Value of Architecture

Rachael Bernstone of Sounds like Design connects the wellbeing of architects with fee-setting and communicating the value of architecture. This article was re-published on the ACA website.

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On communication: How can architects talk about climate change?
Rachael Bernstone Rachael Bernstone

On communication: How can architects talk about climate change?

Architects who want to facilitate structural change - but largely rely on clients and regulators to set financial and environmental parameters on projects - feel apprehensive about climate change goals. This article sets out five steps for architects to become agents of change and the best ways to engage clients (and the broader public) around these complex issues.

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Good design sells itself
Rachael Bernstone Rachael Bernstone

Good design sells itself

A diverse selection of new multi-residential projects demonstrates that Perth architects and their developer clients are challenging the status quo, to deliver sustainable growth and liveability in existing suburbs

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Track your marketing metrics to improve your impact and reach
Rachael Bernstone Rachael Bernstone

Track your marketing metrics to improve your impact and reach

The Corona-virus pandemic has sharply focussed architects’ attention on bringing in new clients and projects. But before you kick off a new marketing blitz, it’s worth tracking a few key metrics, to make sure your efforts are targeted and effective.

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Ancient culture, new design
Rachael Bernstone Rachael Bernstone

Ancient culture, new design

A desire to share Indigenous heritage with a new generation saw the emergence of Balarinji, a design agency that collaborates on projects across Australia. Rachael Bernstone met co-founder Ros Moriarty.

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Do joint ventures hold the key to large-scale project success?
Rachael Bernstone Rachael Bernstone

Do joint ventures hold the key to large-scale project success?

In an increasingly globalised architecture and construction market, the number of large-scale projects being delivered as joint ventures and under JV contractual agreements is growing, but with increased size and complexity comes additional risks and new challenges. Is your firm ready to compete?

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Money Matters ACA Business of Small Practice #3:
Rachael Bernstone Rachael Bernstone

Money Matters ACA Business of Small Practice #3:

The Business of Small Practice (BoSP) forum series is an initiative of the Western Australian Committee of the ACA (Association of Consulting Architects). It brings together architects to share insights about the behind the scenes functions of practice. This event – which took place in Perth in May 2019 – focused on Money Matters.

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