Studio203 recommends our “results-focussed” CPD course
I was delighted to receive some positive feedback recently, from a participant in my Architecture Marketing 360 CPD course.
Angela Rheinlaender is a Partner at Studio203, a Sydney and Canberra-based architecture and interiors practice, and she completed the AM360 course in September 2020.
Since then, Angela has implemented several key lessons that she learned in the three-week program. These include:
reframing the practice website in a client-focussed way, and highlighting Studio203’s unique approach, which combines architecture and property development skills and experience;
introducing a fee-based initial consultation to assign value to Studio 203's time and expertise in undertaking site and brief appraisals; and
reformatting Studio203’s fee proposal into a client-centric brochure, which includes a new visual journey of the stages from sketch design to post-construction.
Angela found the insights contained in the course - and the practical nature of the lessons - extremely valuable. She recommends the course to architects and wrote:
“No other CPD course has been quite like Rachael's Architecture Marketing 360 course. Beyond an in-depth insight into the technicalities of architectural marketing, this course asks participants to identify and rethink the principles of their current marketing position and strategies, and experiment with new channels.
Rachael's course is results-focussed, with outcomes directly applied to one's own practice. We amended our website after we learned that it insufficiently addressed potential clients or spoke their language, nor did it incorporate our unique selling proposition of having architecture and property development degrees and experience.
We identified that the property development background has particular benefits for our customers during procurement and has resulted in more economic outcomes on projects. It also opened up new ‘offerings’ for our potential customers when they are looking to develop for investment, in the form of pre-purchase feasibility studies to explore development potential of sites.
AM360 also prompts architects to think about their ideal customers and to set client parameters. The purpose of marketing is eventually to make profit by attracting good-fit customers, so it's important to bring in efficiency and filter out timewasters.
As a result of what we learned in the course, we introduced a fee-based ‘Initial Consultation’. We believe that our time and expertise is valuable, and good clients will show appreciation of that fact early on in the process.
In order to speak more directly to our clients – who typically have little knowledge about the steps and deliverables involved in realising their dream home – we also re-formatted our fee proposal forms as a brochure, and included the steps from sketch design to post construction as a visual journey.
I would recommend this course to architects: it’s probably the most informative CPD course I have done so far, and it prompted me to take action and implement what I learned, to improve our practice marketing.”
Lilyfield House by Studio203. Photography by John Gollings.
Thank you Angela for your wonderful feedback, and for taking the time to share your experience and recommendation with other architects who are keen to improve their practice marketing and enhance their client and project pipelines.
You can enrol in the self-guided online program - Architecture Marketing 360: a CPD course for architects - and get started straight away, here.
And you can find out more about Angela and Studio203 here.